The Competitive Power of the Product Lifecycle

The fundamental stages behind every product

This book is a practical and accessible guide to understanding and applying
the concept of product lifecycle, providing you with the essential information
and saving time.

In 50 minutes you will be able to:

   • Understand the theory of the product lifecycle and the features of each
of the four phases: launch, growth, maturity and decline
   •  Learn how to make the right decisions according to the lifecycle phases
of your product and how to react during the decline phase
   • Identify how you can use the product lifecycle to tailor your marketing
strategies and constantly innovate and improve your product in order to
prolong its growth phase

ABOUT 50MINUTES.COM | Management & Marketing

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studies, making them excellent guides to understand key concepts in just a few
minutes. In fact, they are the starting point to take action and push your
business to the next level.