- EAN13
- 9782511035948
- Éditeur
- Business Book Summaries
- Date de publication
- 07/2015
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: Lean Customer Development
Review and Analysis of Alvarez's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
The must-read summary of Cindy Alvarez's book: "Lean Customer Development:
Building Products Your Customers Will Buy".
This complete summary of the ideas from Cindy Alvarez's book "Lean Customer
Development" demonstrates how traditional companies develop a new product and
then look for ways to market it. According to Alvarez, a better approach is
‘Lean Customer Development’, which identifies a customer need and then creates
a product to satisfy it. From talking to real customers about their product
needs to analysing their answers and deciding what to build, this summary will
take you through each step of the process.
Added-value of this summary:
• Save time
• Understand the needs of your customers
• Create products that your customers will pay for
To learn more, read “Lean Customer Development” and get to know your
customers’ needs and develop products to satisfy them!
Building Products Your Customers Will Buy".
This complete summary of the ideas from Cindy Alvarez's book "Lean Customer
Development" demonstrates how traditional companies develop a new product and
then look for ways to market it. According to Alvarez, a better approach is
‘Lean Customer Development’, which identifies a customer need and then creates
a product to satisfy it. From talking to real customers about their product
needs to analysing their answers and deciding what to build, this summary will
take you through each step of the process.
Added-value of this summary:
• Save time
• Understand the needs of your customers
• Create products that your customers will pay for
To learn more, read “Lean Customer Development” and get to know your
customers’ needs and develop products to satisfy them!
S'identifier pour envoyer des commentaires.