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Summary: Lean Customer Development, Review and Analysis of Alvarez's Book
EAN13
9782511035948
Éditeur
Business Book Summaries
Date de publication
Langue
anglais
Fiches UNIMARC
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Summary: Lean Customer Development

Review and Analysis of Alvarez's Book

Business Book Summaries

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  • Aide EAN13 : 9782511035948
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The must-read summary of Cindy Alvarez's book: "Lean Customer Development:
Building Products Your Customers Will Buy".

This complete summary of the ideas from Cindy Alvarez's book "Lean Customer
Development" demonstrates how traditional companies develop a new product and
then look for ways to market it. According to Alvarez, a better approach is
‘Lean Customer Development’, which identifies a customer need and then creates
a product to satisfy it. From talking to real customers about their product
needs to analysing their answers and deciding what to build, this summary will
take you through each step of the process.

Added-value of this summary:
• Save time
• Understand the needs of your customers
• Create products that your customers will pay for

To learn more, read “Lean Customer Development” and get to know your
customers’ needs and develop products to satisfy them!
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