- EAN13
- 9782511022436
- Éditeur
- Business Book Summaries
- Date de publication
- 12/11/2014
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: What Great Salespeople Do
Review and Analysis of Bosworth and Zoldan's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
The must-read summary of Michael Bosworth and Ben Zoldan's book: "What Great
Salespeople Do: The Science of Selling Through Emotional Connection and the
Power of Story".
This complete summary of the ideas from Michael Bosworth and Ben Zoldan's book
"What Great Salespeople Do" shows how the best salespeople are experts in the
art of creating emotional connections with their buyers and telling them
stories. The authors share their best strategies on how to connect with
customers and build an inventory of powerful stories that you can use during
sales to influence decisions. By learning about the importance of emotion in
the decision-making process, you can discover how to use this to your
advantage during a sales situation.
Added-value of this summary:
• Save time
• Understand the key concepts
• Expand your selling skills
To learn more, read "What Great Salespeople Do" and become an expert at using
emotions and stories to make a sale every time.
Salespeople Do: The Science of Selling Through Emotional Connection and the
Power of Story".
This complete summary of the ideas from Michael Bosworth and Ben Zoldan's book
"What Great Salespeople Do" shows how the best salespeople are experts in the
art of creating emotional connections with their buyers and telling them
stories. The authors share their best strategies on how to connect with
customers and build an inventory of powerful stories that you can use during
sales to influence decisions. By learning about the importance of emotion in
the decision-making process, you can discover how to use this to your
advantage during a sales situation.
Added-value of this summary:
• Save time
• Understand the key concepts
• Expand your selling skills
To learn more, read "What Great Salespeople Do" and become an expert at using
emotions and stories to make a sale every time.
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