- EAN13
- 9782511022023
- Éditeur
- Business Book Summaries
- Date de publication
- 12/11/2014
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: Tuned In
Review and Analysis of Stull, Meyers and Meerman Scott's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
The must-read summary of Craig Stull, Phil Meyers and David Meerman Scott's
book: "Tuned In: Uncover the Extraordinary Opportunities that Lead to Business
Breakthroughs".
This complete summary of the ideas from Craig Stull, Phil Meyers and David
Meerman Scott's book "Tuned In" shows that there's no use developing new
products in isolation and hoping they will sell. A better idea is to find
overlooked marketplace problems which already exist. Solve those problems for
people and you’ll have no issue finding willing customers who won’t need to be
coerced into buying. Real success in the marketplace is not based on
creativity or even on clever marketing. Instead, you need to develop products
that resonate with people. In their book, the authors explain the six-step
"Tuned In Process" that you can use to get tuned in and develop the products
that customers really want.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Tuned In" and discover why you should get tuned in to
your business and develop products that solve real problems.
book: "Tuned In: Uncover the Extraordinary Opportunities that Lead to Business
Breakthroughs".
This complete summary of the ideas from Craig Stull, Phil Meyers and David
Meerman Scott's book "Tuned In" shows that there's no use developing new
products in isolation and hoping they will sell. A better idea is to find
overlooked marketplace problems which already exist. Solve those problems for
people and you’ll have no issue finding willing customers who won’t need to be
coerced into buying. Real success in the marketplace is not based on
creativity or even on clever marketing. Instead, you need to develop products
that resonate with people. In their book, the authors explain the six-step
"Tuned In Process" that you can use to get tuned in and develop the products
that customers really want.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Tuned In" and discover why you should get tuned in to
your business and develop products that solve real problems.
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