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Summary: Persuasion, Review and Analysis of Lakhani's Book
EAN13
9782511019702
Éditeur
Business Book Summaries
Date de publication
Langue
anglais
Fiches UNIMARC
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Summary: Persuasion

Review and Analysis of Lakhani's Book

Business Book Summaries

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The must-read summary of Dave Lakhani's book: "Persuasion: The Art of Getting
What You Want".

This complete summary of the ideas from Dave Lakhani's book "Persuasion" shows
that persuasion is the art and science of getting exactly what you want. In
its highest form, you can use persuasive techniques to position yourself as an
expert and to help other people get what they want. In his book, the author
explains how persuasion can and must be used to create win-win situations for
everyone involved. This is a key distinction between manipulation and
persuasion. Manipulative techniques never result in a lasting relationship,
whereas those relationships based on the use of persuasion do endure.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Persuasion" and discover how you can master the art of
persuasion and start getting what you want.
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