- EAN13
- 9782511016190
- Éditeur
- Business Book Summaries
- Date de publication
- 29/09/2014
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: Naked Conversations
Review and Analysis of Scoble and Israel's Book
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Business Book Summaries
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The must-read summary of Robert Scoble and Shel Israel's book: "Naked
Conversations: How Blogs Are Changing the Way Businesses Talk with Customers".
This complete summary of the ideas from Robert Scoble and Shel Israel's book
"Naked Conversations" shows how blogs changed from being quirky entities for
exhibitionists to crossing over into the broader business community.
"Blogging" is becoming an extremely effective form of two-way communication
between companies and their customers. In their book, the authors explain how
blogs make customers feel that they are getting inside information about
what's happening inside the corporation. This summary demonstrates how running
a blog can prompt conversation between you and your customer and how you can
reach out to new customers.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Naked Conversations" and discover how you can use
blogging as a powerful communications tool between you and your customers.
Conversations: How Blogs Are Changing the Way Businesses Talk with Customers".
This complete summary of the ideas from Robert Scoble and Shel Israel's book
"Naked Conversations" shows how blogs changed from being quirky entities for
exhibitionists to crossing over into the broader business community.
"Blogging" is becoming an extremely effective form of two-way communication
between companies and their customers. In their book, the authors explain how
blogs make customers feel that they are getting inside information about
what's happening inside the corporation. This summary demonstrates how running
a blog can prompt conversation between you and your customer and how you can
reach out to new customers.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Naked Conversations" and discover how you can use
blogging as a powerful communications tool between you and your customers.
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