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Strategy and technology, Towards technology based sustainable competitive advantage
EAN13
9782336256795
Éditeur
Éditions L'Harmattan
Date de publication
Collection
Entreprises et Management
Langue
français
Fiches UNIMARC
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Strategy and technology

Towards technology based sustainable competitive advantage

Éditions L'Harmattan

Entreprises et Management

Livre numérique

  • Aide EAN13 : 9782336256795
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Companies often try to free themselves from technology - which is thought to
be expensive to develop and difficult to control. They prefer to favour
acquisitions which are supposed to provide proven technology which extra cost
is compensated by "synergies" - seen without risk, as a "mechanical" outcome
of the merger. However, technology can prove to be a loyal ally and be
combined with all types of profitable growth strategies, whether external or
organic.
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