- EAN13
- 9780857025944
- Éditeur
- SAGE Publications Ltd
- Date de publication
- 29/01/1998
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
The Circuit of Mass Communication
Media Strategies, Representation and Audience Reception in the AIDS Crisis
David Miller, Jenny Kitzinger, Peter Beharrell
SAGE Publications Ltd
Livre numérique
-
Aide EAN13 : 9780857025944
-
Fichier PDF, avec DRM Adobe
- Impression
-
12 pages
- Copier/Coller
-
12 pages
- Partage
-
6 appareils
65.51 -
Fichier PDF, avec DRM Adobe
This book moves beyond the narrow focus of much of the work on media and
cultural studies to examine the whole process of interaction between the media
and the social world. Rejecting approaches which focus only on ownership or
discourse or audience reception, this new book from the Glasgow Media Group,
examines: promotional strategies; media production; representation and
audience responses; as well as broader impacts on policy, culture and society.
Using a detailed analysis of the struggle over representation during the AIDS
crisis as point of departure, The Circuit of Mass Communication reveals the
power of the media to influence public opinion, and the complex interaction
between media coverage, audience response and contemporary power relations.
Based on extensive empirical research, this book offers a range of challenging
insights on media power, active audiences and moral panics.
cultural studies to examine the whole process of interaction between the media
and the social world. Rejecting approaches which focus only on ownership or
discourse or audience reception, this new book from the Glasgow Media Group,
examines: promotional strategies; media production; representation and
audience responses; as well as broader impacts on policy, culture and society.
Using a detailed analysis of the struggle over representation during the AIDS
crisis as point of departure, The Circuit of Mass Communication reveals the
power of the media to influence public opinion, and the complex interaction
between media coverage, audience response and contemporary power relations.
Based on extensive empirical research, this book offers a range of challenging
insights on media power, active audiences and moral panics.
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