Book Review: The Lean Startup by Eric Ries

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Eric Ries’ 2011 bestseller The Lean Startup is a valuable guide for startup
founders and aspiring entrepreneurs. Ries applies the methods of lean
management to the creation and development of startups, with the aim of
allowing users to reduce waste, optimise production processes and find out
what their customers really want. The principles of his approach will help
entrepreneurs to achieve sustainable growth and adapt rapidly to changes in
their environment, which is vital given the uncertainty and risk which
characterise most startups. The Lean Startup has won legions of devoted
followers all over the world, and Ries’ innovative approach has been applied
to many businesses across a wide range of sectors.

This book review and analysis is perfect for:
•Startup founders looking to ensure sustained growth
•Entrepreneurs and anyone thinking of starting a company
•Anyone interested in understanding this innovative approach to
entrepreneurship

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and concrete examples to illustrate the key concepts.