Groupon, The Online Discount Phenomenon

Find out how Groupon exploded around the world in just 50 minutes!

The online deal marketplace Groupon was founded in 2008 in response to
ordinary citizens’ declining buying power during the global economic crisis.
Its initial success was astounding: its early growth outstripped that of
Google, Amazon and eBay, and its value reached $1 billion just 17 months after
its creation. However, cracks soon began to show as partners complained of
being forced into loss-marking contracts and investors deserted the company in
droves, causing its share value to plummet. In response, Groupon has taken
steps to reinvent itself through its new marketplace and direct purchasing
options, leaving many onlookers uncertain but cautiously optimistic about the
site’s future.

In 50 minutes you will:
•Find out about Groupon’s business model and astonishing early successes
•Understand the reasons for Groupon’s decline and the steps taken to remedy it
•Identify Groupon’s competitors and the challenges facing the company in
future

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