Amazon and the Rise of E-commerce

Find out how Amazon conquered the world in just 50 minutes!

In less than two decades, Amazon grew from a startup to become the world
leader in online shopping, with hundreds of millions of customers around the
world. However, the future did not always look so bright for the internet
giant: its unconventional business model initially left investors worried, and
it had to overcome the burst of the internet bubble that led to the collapse
of many other young tech companies. In this concise and accessible guide, you
will find out how Jeff Bezos was able to steer Amazon from its humble
beginnings in a garage in Seattle to its current position as one of the most
influential companies in the world.

In 50 minutes you will:
•Learn about Amazon’s history, from 1994 right up to the present day
•Understand its innovative business model and find out why it was so
successful
•Identify the opportunities and challenges for online shopping in the future

ABOUT 50MINUTES.COM | BUSINESS STORIES
The Business Stories series from the 50Minutes collection provides the tools
to quickly understand the innovative companies that have shaped the modern
business world. Our publications will give you contextual information, an
analysis of business strategies and an introduction to future trends and
opportunities in a clear and easily digestible format, making them the ideal
starting point for readers looking to understand what makes these companies
stand out.