TripAdvisor: The Online Travel Community

Find out how TripAdvisor revolutionised tourism in just 50 minutes!

TripAdvisor has become one of the world’s most popular websites, with millions
of travellers visiting it every month to leave reviews, hunt for cheap deals
on flights and accommodation, or simply to check whether or not the restaurant
down the street has a high enough rating to be worth a visit! Despite recent
accusations of unfair business practices and a lack of transparency, the
website remains one of the most lucrative companies in the tourism industry.
In this concise and accessible guide, you will find out how TripAdvisor hit
upon the winning formula for online success, and discover how its competitors
in the tourism sector are fighting back.

In 50 minutes you will:
•Learn about TripAdvisor’s history, from its launch in 2000 right up to the
present day
•Understand the site’s innovative business model
•Discover the ways TripAdvisor’s success has impacted the travel and tourism
industry

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The Business Stories series from the 50Minutes collection provides the tools
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analysis of business strategies and an introduction to future trends and
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