- EAN13
- 9782806243027
- Éditeur
- Business Book Summaries
- Date de publication
- 15/02/2013
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: Full Frontal PR - Richard Laermer and Michael Prichinello
Review and Analysis of Laermer and Prichinello's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
This work offers a summary of the book “FULL FRONTAL PR: Getting People
Talking About You, Your Business or Your Product” by Richard Laermer and
Michael Prichinello.Richard Laermer is the founder and CEO of his own firm,
RLM Public Relations. He also worked for fifteen years as a magazine and
newspaper journalist. Michael Prichinello is vice president and director of
media strategies for RLM Public Relations. During his career, Mr. Prichinello
has managed public relations programs for a number of companies including
Amazon.com, LookSmart, Barnes & Noble, Kozmo.com and E*TRADE Financial. The
“insider secret” of the public relations (PR) industry is that companies are
actually better off handling their own publicity requirements rather than
hiring a PR firm. In fact, as long as you understand the basic principles of
what you’re trying to accomplish, you’ll probably generate more buzz and more
media attention if you handle your own PR than any third party could ever
generate for you.In Full Frontal PR, Richard Laermer and Michael Prichinello
reveal everything you need to know if you want to be effective at generating
publicity. A must read for anyone seeking buzz.
Talking About You, Your Business or Your Product” by Richard Laermer and
Michael Prichinello.Richard Laermer is the founder and CEO of his own firm,
RLM Public Relations. He also worked for fifteen years as a magazine and
newspaper journalist. Michael Prichinello is vice president and director of
media strategies for RLM Public Relations. During his career, Mr. Prichinello
has managed public relations programs for a number of companies including
Amazon.com, LookSmart, Barnes & Noble, Kozmo.com and E*TRADE Financial. The
“insider secret” of the public relations (PR) industry is that companies are
actually better off handling their own publicity requirements rather than
hiring a PR firm. In fact, as long as you understand the basic principles of
what you’re trying to accomplish, you’ll probably generate more buzz and more
media attention if you handle your own PR than any third party could ever
generate for you.In Full Frontal PR, Richard Laermer and Michael Prichinello
reveal everything you need to know if you want to be effective at generating
publicity. A must read for anyone seeking buzz.
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