Managing in a Sea of Uncertainty

Revised version, May 2013. QUESTIONS ANSWERED \- How can an engineering driven
company develop a market based strategy? \- Why develop a strategy if
environment and opportunities change faster than that strategy can be
executed? \- How can opportunities be chased if resources are not available to
address them rapidly? \- How can resources be built and opportunities pursued
if the weight of matrix organizations crushes initiative? KEY RELATIONSHIPS
CLARIFIED \- Higher Tech vs Lower Tech business environments? \- Market
Orientation vs Learning? \- Learning vs Knowledge Management? \- Learning vs
Core Competencies \- Core Competencies vs Technology? \- Management vs
Leadership? \- Values vs Products? TARGET AUDIENCE \- Graduate students and
professors in Technology Management, Technology MBA, Executive MBA, Knowledge
Management, Innovation Management and Industrial Relations/Strategic Human
Resources Management study programs; \- High Tech companies CTOs, Directors in
Strategic Marketing, Human Resources, and Engineering departments \- Venture
Capitalists \- Consultants in strategic management, technology strategy,
leadership, and/or organizational learning WHO SHOULD BUY THIS BOOK \-
Managers, Senior Managers, and General Managers in High Tech firms who wish to
understand the key concepts of Management of Technology, and see how each of
these concepts is successfully applied in industry; \- Students and professors
who want to understand how the various fields of research in Management of
Technology programs are interconnected to each others to form a useful,
integrated view of strategic management in a High Tech firm; BOOKS
SPECIFICATIONS \- A simple, comprehensive view of technology management that
draws on real life examples, and integrates over 400 books and articles on the
subject; \- Concrete examples taken from over 120 High Tech companies and
organisations, including Cisco Systems, Hewlett-Packard, Harris Corporation,
General Electric, IBM, Shell, Sony, Honda, and IDEO; \- A text enriched with
relevant and insightful quotes, regular concise summaries, 29 figures and 11
tables; \- Preface written by Hugo P. Tschirky of the Swiss Federal Institute
of Technology in Zürich. Dr. Tschirky is a leading authority on Management of
Technology (MOT) and on Enterprise Science whose academic and industrial
activities span throughout Europe, the United-States, and Japan. \- A quick
reference tool where chapters are key Management of Technology concepts, and
sections deliver descriptions of key findings on each topic pertinent to
managing in a High Tech environment. The book includes a comprehensive
bibliography, an index of companies and organizations, and a general index.