- EAN13
- 9782511021798
- Éditeur
- Business Book Summaries
- Date de publication
- 12/11/2014
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: The New Rules of Marketing & PR
Review and Analysis of Meerman Scott's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
The must-read summary of David M. Scott's book: "The New Rules of Marketing
and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online
Media to Reach Buyers Directly".
This complete summary of the ideas from David M. Scott's book "The New Rules
of Marketing and PR" describes how, at one time, the only realistic way you
could reach potential customers was to use expensive advertising or try to get
media publishers to pick up on material placed by your PR firm. Today, the
internet has completely changed the rules of marketing and PR forever. In his
book, the author predicts that the real marketing and PR challenges in the
years ahead will be to stay at the cutting edge of the various internet-based
ways of communicating with customers. This summary will teach you how to
succeed in the future by harnessing the power of the internet in order to
reach more customers than ever before.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The New Rules of Marketing and PR" and find out how you
can keep up with the changes brought by the internet and use them to your
advantage.
and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online
Media to Reach Buyers Directly".
This complete summary of the ideas from David M. Scott's book "The New Rules
of Marketing and PR" describes how, at one time, the only realistic way you
could reach potential customers was to use expensive advertising or try to get
media publishers to pick up on material placed by your PR firm. Today, the
internet has completely changed the rules of marketing and PR forever. In his
book, the author predicts that the real marketing and PR challenges in the
years ahead will be to stay at the cutting edge of the various internet-based
ways of communicating with customers. This summary will teach you how to
succeed in the future by harnessing the power of the internet in order to
reach more customers than ever before.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The New Rules of Marketing and PR" and find out how you
can keep up with the changes brought by the internet and use them to your
advantage.
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