- EAN13
- 9782511021576
- Éditeur
- Business Book Summaries
- Date de publication
- 12/11/2014
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: The Art of Woo
Review and Analysis of Shell and Moussa's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of
Woo: Using Strategic Persuasion to Sell Your Ideas".
This complete summary of the ideas from G. Richard Shell and Mario Moussa's
book "The Art of Woo" shows that selling ideas involves a different strategy
to selling objects: you must use “relationship-based persuasion” which isn’t
based on coercion or hard-selling, but agreement. You not only want to sell
your idea, but you want to carry on selling it, and sell future ones to a
receptive audience. In their book, the authors explain their four-step process
to achieving this that you can follow in your own business. This summary is a
must-read for both established businesses and new entrepreneurs.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Art of Woo" and discover the key to selling to
customers who come back again and again.
Woo: Using Strategic Persuasion to Sell Your Ideas".
This complete summary of the ideas from G. Richard Shell and Mario Moussa's
book "The Art of Woo" shows that selling ideas involves a different strategy
to selling objects: you must use “relationship-based persuasion” which isn’t
based on coercion or hard-selling, but agreement. You not only want to sell
your idea, but you want to carry on selling it, and sell future ones to a
receptive audience. In their book, the authors explain their four-step process
to achieving this that you can follow in your own business. This summary is a
must-read for both established businesses and new entrepreneurs.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Art of Woo" and discover the key to selling to
customers who come back again and again.
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