- EAN13
- 9782511021538
- Éditeur
- Business Book Summaries
- Date de publication
- 12/11/2014
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: The 86% Solution
Review and Analysis of Mahajan and Banga's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
The must-read summary of Vijay Mahajan and Kamini Banga's book: "The 86%
Solution: How to Succeed in the Biggest Market Opportunity of the 21st
Century".
This complete summary of the ideas from Vijay Mahajan and Kamini Banga's book
"The 86% Solution" shows that most global businesses have traditionally
focused on selling to the developed world which contains the wealthiest 14% of
the world’s population. However, the biggest marketing opportunity of the
twenty-first century will be to sell to the other 86% of the population who
live in developing nations. In their book, the authors explain that you need
to be aware of the nine specific characteristics of emerging markets and learn
the nine specific strategies. Each of these characteristics represents an
opportunity to gain a competitive advantage for whichever companies come up
with the most appropriate solutions. This summary reveals that the question is
not whether you should be in this market, but whether you can afford not to
be.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The 86% Solution" and find out how you can be a part of
the commercial opportunities of the future.
Solution: How to Succeed in the Biggest Market Opportunity of the 21st
Century".
This complete summary of the ideas from Vijay Mahajan and Kamini Banga's book
"The 86% Solution" shows that most global businesses have traditionally
focused on selling to the developed world which contains the wealthiest 14% of
the world’s population. However, the biggest marketing opportunity of the
twenty-first century will be to sell to the other 86% of the population who
live in developing nations. In their book, the authors explain that you need
to be aware of the nine specific characteristics of emerging markets and learn
the nine specific strategies. Each of these characteristics represents an
opportunity to gain a competitive advantage for whichever companies come up
with the most appropriate solutions. This summary reveals that the question is
not whether you should be in this market, but whether you can afford not to
be.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The 86% Solution" and find out how you can be a part of
the commercial opportunities of the future.
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