- EAN13
- 9782511021194
- Éditeur
- Business Book Summaries
- Date de publication
- 12/11/2014
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: Moments of Truth
Review and Analysis of Carlzon's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
The must-read summary of Jan Carlzon’s book: “Moments of Truth: New Strategies
for Today’s Customer-Driven Economy”.
This complete summary of the ideas from Jan Carlzon’s book “Moments of Truth”
shows how the best way of delivering consistently high-quality moments of
truth lies in building a customer-driven company. The author explains the six
essential characteristics of this type of company and how all of these
elements can be brought together to achieve significant success. By applying
these six principles, you can learn how to focus on your customers and
guarantee success.
Added-value of this summary:
• Save time
• Understand the key principles
• Expand your business knowledge
To learn more, read “Moments of Truth” to discover how you can apply the six
essential principles that lead to real moments of truth.
for Today’s Customer-Driven Economy”.
This complete summary of the ideas from Jan Carlzon’s book “Moments of Truth”
shows how the best way of delivering consistently high-quality moments of
truth lies in building a customer-driven company. The author explains the six
essential characteristics of this type of company and how all of these
elements can be brought together to achieve significant success. By applying
these six principles, you can learn how to focus on your customers and
guarantee success.
Added-value of this summary:
• Save time
• Understand the key principles
• Expand your business knowledge
To learn more, read “Moments of Truth” to discover how you can apply the six
essential principles that lead to real moments of truth.
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