- EAN13
- 9782511019856
- Éditeur
- Business Book Summaries
- Date de publication
- 28/10/2014
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: Smart Pricing
Review and Analysis of Raju and Zhang's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
The must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart
Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation
for Profitability".
This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book
"Smart Pricing" demonstrates that many companies fail to establish a
deliberate pricing strategy. In fact, many managers rarely give pricing much
thought at all. In their book, the authors explain that this is a huge mistake
as pricing offers an opportunity to move ahead. This summary provides readers
with an insight into the possibilities of different pricing strategies and how
some of the biggest companies have used them to push their companies forward.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Smart Pricing" and discover the key to establishing
innovative pricing strategies that create value and capture customers.
Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation
for Profitability".
This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book
"Smart Pricing" demonstrates that many companies fail to establish a
deliberate pricing strategy. In fact, many managers rarely give pricing much
thought at all. In their book, the authors explain that this is a huge mistake
as pricing offers an opportunity to move ahead. This summary provides readers
with an insight into the possibilities of different pricing strategies and how
some of the biggest companies have used them to push their companies forward.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Smart Pricing" and discover the key to establishing
innovative pricing strategies that create value and capture customers.
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