- EAN13
- 9782511019733
- Éditeur
- Business Book Summaries
- Date de publication
- 28/10/2014
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: Return on Customer
Review and Analysis of Peppers and Rogers' Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
The must-read summary of Don Peppers and Martha Rogers' book: "Return on
Customer: Creating Maximum Value from Your Scarcest Resource".
This complete summary of the ideas from Don Peppers and Martha Rogers' book
"Return on Customer" presents their concept of the same name, which is a new
business metric designed to measure the amount of value that a business
creates by acquiring, retaining and then growing its customer base. In their
book, the authors explain what causes your ROC (Return on Customer) to be
negative, and how you can make changes to ensure that it is positive and value
is being created. This summary provides readers with seven reasons why they
should use Return on Customer as a management metric and the benefits this
could bring for your business.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Return on Customer" and discover the new way to measure
your business success and add value.
Customer: Creating Maximum Value from Your Scarcest Resource".
This complete summary of the ideas from Don Peppers and Martha Rogers' book
"Return on Customer" presents their concept of the same name, which is a new
business metric designed to measure the amount of value that a business
creates by acquiring, retaining and then growing its customer base. In their
book, the authors explain what causes your ROC (Return on Customer) to be
negative, and how you can make changes to ensure that it is positive and value
is being created. This summary provides readers with seven reasons why they
should use Return on Customer as a management metric and the benefits this
could bring for your business.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Return on Customer" and discover the new way to measure
your business success and add value.
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