- EAN13
- 9782511019436
- Éditeur
- Business Book Summaries
- Date de publication
- 28/10/2014
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: Inbound Marketing
Review and Analysis of Halligan and Shah's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
The must-read summary of Brian Halligan and Dharmesh Shah's book: "Inbound
Marketing: Get Found Using Google, Social Media, and Blogs".
This complete summary of the ideas from Brian Halligan and Dharmesh Shah's
book "Inbound Marketing" shows that customers today are getting far better at
ignoring outbound marketing aimed at them. They have spam folders, recording
devices to fast-forward through adverts and caller ID on their phones. This
summary demonstrates that far better results can be achieved by inbound
marketing, where your customers find you, or you are recommended to customers
by a trusted source. Therefore, social media, blogs and search engines have
become all-powerful tools. The great news for companies, is that this doesn’t
require the vast investment of the ad campaigns of the past. You need to
establish your message with care, but getting it out there needn’t be
extortionate. It also explains how to convert people from visitors, to
prospects, leads, opportunities then customers through specific messages at
specific times. Inbound marketing is also a way of analysing your customers.
By using social media such as Twitter, you can ask people directly how they
would improve your product.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "Inbound Marketing" and discover a cheaper and more
effective method that can help you create a better product without costly
market research.
Marketing: Get Found Using Google, Social Media, and Blogs".
This complete summary of the ideas from Brian Halligan and Dharmesh Shah's
book "Inbound Marketing" shows that customers today are getting far better at
ignoring outbound marketing aimed at them. They have spam folders, recording
devices to fast-forward through adverts and caller ID on their phones. This
summary demonstrates that far better results can be achieved by inbound
marketing, where your customers find you, or you are recommended to customers
by a trusted source. Therefore, social media, blogs and search engines have
become all-powerful tools. The great news for companies, is that this doesn’t
require the vast investment of the ad campaigns of the past. You need to
establish your message with care, but getting it out there needn’t be
extortionate. It also explains how to convert people from visitors, to
prospects, leads, opportunities then customers through specific messages at
specific times. Inbound marketing is also a way of analysing your customers.
By using social media such as Twitter, you can ask people directly how they
would improve your product.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "Inbound Marketing" and discover a cheaper and more
effective method that can help you create a better product without costly
market research.
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