Let Your Data Speak

Data include texts, articles, books or documents, numbers in economics or
statistics, conversations, interviews, questionnaires, images, and anything we
see or observe. We apply our culture and knowledge to approach them so we can
understand the world or take action.

This book presents the quantitative and qualitative methods used in the social
sciences to produce knowledge by combining theoretical conceptualization with
empirical observations – in other words, making data speak in the spirit of
the scientific method!

On the basis of numerous examples, it highlights the complementary nature of
these methods and gives readers the understanding they need to identify the
most appropriate methodology for the particular research question and field.
There is an emphasis on online technologies and artificial intelligence, which
provide an opportunity to combine quantitative and qualitative approaches and
stimulate the development of traditional approaches.

This book is intended both for students who are just discovering these methods
and want to learn how to implement them and for experienced researchers and
research directors. They will find a wealth of material that will help them
polish their research practices and enhance their skillsets.