- EAN13
- 9781849206815
- Éditeur
- SAGE Publications Ltd
- Date de publication
- 28/11/1995
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Livre numérique
-
Aide EAN13 : 9781849206815
-
Fichier PDF, avec DRM Adobe
- Impression
-
11 pages
- Copier/Coller
-
11 pages
- Partage
-
6 appareils
63.25 -
Fichier PDF, avec DRM Adobe
The realms of consumption have typically been seen to be distinct from those
of work and production. This book examines how contemporary rhetorics and
discourses of organizational change are breaking down such distinctions - with
significant implications for the construction of subjectivities and identities
at work.
In particular, Paul du Gay shows how the capacities and predispositions
required of consumers and those required of employees are increasingly
difficult to distinguish. Both consumers and employees are represented as
autonomous, responsible, calculating individuals. They are constituted as such
in the language of consumer cultures and the all-pervasive discourses of
enterprise whereby persons are required to be entrepreneurs of the self, at
work, at play and in all aspects of their lives.
The first part of the book explores certain limitations in traditional
approaches to the analysis of work identity. It presents an alternative,
discursive framework in which to address contemporary `re-imaginings' of
organizational life within the `cult(ure)' of the consumer. Part Two develops
the analysis by looking at an arena where the blurring of the boundaries
between work and consumption identities is most pronounced - retailing. The
author builds a sophisticated picture of how discourses of reform take hold in
particular contexts, how they construct particular subject positions for
employees to occupy, and how employees negotiate these identities in their
everyday working lives. He concludes by considering the ethical and other
issues of `setting limits to enterprise'.
of work and production. This book examines how contemporary rhetorics and
discourses of organizational change are breaking down such distinctions - with
significant implications for the construction of subjectivities and identities
at work.
In particular, Paul du Gay shows how the capacities and predispositions
required of consumers and those required of employees are increasingly
difficult to distinguish. Both consumers and employees are represented as
autonomous, responsible, calculating individuals. They are constituted as such
in the language of consumer cultures and the all-pervasive discourses of
enterprise whereby persons are required to be entrepreneurs of the self, at
work, at play and in all aspects of their lives.
The first part of the book explores certain limitations in traditional
approaches to the analysis of work identity. It presents an alternative,
discursive framework in which to address contemporary `re-imaginings' of
organizational life within the `cult(ure)' of the consumer. Part Two develops
the analysis by looking at an arena where the blurring of the boundaries
between work and consumption identities is most pronounced - retailing. The
author builds a sophisticated picture of how discourses of reform take hold in
particular contexts, how they construct particular subject positions for
employees to occupy, and how employees negotiate these identities in their
everyday working lives. He concludes by considering the ethical and other
issues of `setting limits to enterprise'.
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